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Don't do it for the money - Seth Godin on book publishing

Seth Godin of all people offers a useful reality check to would-be book publishers in a recent post: "Advice for Authors" (discovered via Publishers Lunch).

His tips for those considering writing a book for publication include 'not doing it for the money,' and a cautionary note that 'there is no such thing as effective book promotion by a publisher.' He adds this:

Printing your own book is very very easy and not particularly expensive. You can hire professional copyeditors and designers and end up with a book that looks just like one from Random House. That's easy stuff.

What Random House and others do is invest. They invest cash in an advance. They invest time in creating the book itself and selling it in and they invest more cash in printing books. Like all VCs, they want a big return.

He is right of course. And, as if these words of wisdom were not daunting enough, keep in mind that he is writing about non-fiction books. If you want to write a book of fiction, you had better be in it for love of the game.

The Digitization of Books

In an enviable example of lucid academic writing, Jenny Lee, a lecturer at the University of Melbourne, offers an essay on the mystique of the printed book and its demise in the face of digitization called "Beyond Gatekeeping: Publishing in an Era of Information Overload."

The essay was published a few months ago on the site The Book & The Computer, but came to my attention only today thanks to a colleague. The author touches on several topics near and dear to me, most aptly the bias against the more accessible publishing culture made possible by technologies like desktop publishing and the Internet:

The passion invested in the defense of "the book" against the forces of consumer capitalism -- or, as an older discourse would have it, the defense of "culture" against "commerce" -- suggests that more is at stake than the fate of a mere collection of pages printed on both sides and bound inside a cover. Often it seems the defenders of the book are invoking its mystique to mask a more self-interested crusade: a battle to protect a peculiarly rarefied conception of the public sphere.

It is as if they hanker for the time when books and their authors, with publishers as their gatekeepers, could set the terms of public debate, often pursuing sectional interests in the guise of promoting universal (or at least national) goals. This is neither a worthy cause nor, ultimately, a winnable one. Books today are only part of a vast, deep and diverse matrix of cultural products. They are an important part of that matrix, but their centrality can no longer be taken for granted.

The essay deserves a more thoughtful response than I am probably capable of delivering, but one of the elements I admire in this piece is its sketch of the tension between the idea of the book and the physical reality, the "book-like objects" as she describes them. In examining the 'value proposition' of the book as a medium, she notes two qualities:

  • "the amount of human thought, skill and sheer hard work invested in each title"
  • "the fact that the production of books operates on a slower rhythm and a longer time-scale than the jump-cut, day-to-day busyness of the electronic media"

As someone who has had to summarize the value proposition of Lulu in a long line of PowerPoint presentations, pamphlets, and sets of talking points, I had to laugh when I saw this because, while   true, these virtues stand in direct opposition to those offered by our mad little corner of the publishing world, where the current Lulu tagline boasts publishing that is "fast, free, and easy."

Lee's real topic, of course, is the mystique of the book, the contrived nature of which she is well aware. She goes on to note some of the conditions that made the labor intensive process of publishing books possible in the first place, as well as the radical changes to that process brought about by the disintegration of formal editing and typesetting training (another of my favorite topics) and the economic pressures brought to bear by the current publishing system. "At present," Lee  notes wryly,  "editing books is one of the lowest-paid forms of intellectual labor around, perhaps exceeded only by the work of writing them."

If you take a moment to poke around The Book & The Computer site, be sure to read the piece by Gabriel Zaid (author of So Many Books) as well, titled "Organized Not to Read."

It came from the slush pile...

Though it may sound like a third rate horror movie, in fact the Telegraph UK offers this encouraging story about the increasing credibility of independent publishers as the potential purveyors of quality books: "Slush pile superstars" (Filed: 27/07/2005).

Publishing has always had a tradition of working informally, with a fair few gentlemen's deals forged down the years over boozy lunches. But there has been a feeling in the air of late that more and more editors, while they continue to rely on agents a great deal, are no longer completely dependent on them for all their material. At the same time, small and independent publishers are succeeding where bigger players might fear to tread."

The journalist uses the narrow, rather than the broad, definition of independent publishing, but gives a reluctant nod to the folks who do it on their own as well as those that rely on the services of small publishing companies. Good piece.

We the Web, in order to form a more perfect medium....

Kevin Kelly, the original editor of Wired, offers a bracing tour of how we saw the Web at its inception, and what it has really become, "We Are the Web" (Wired, August 2005).

The scope of the Web today is hard to fathom. The total number of Web pages, including those that are dynamically created upon request and document files available through links, exceeds 600 billion. That's 100 pages per person alive.

How could we create so much, so fast, so well? In fewer than 4,000 days, we have encoded half a trillion versions of our collective story and put them in front of 1 billion people, or one-sixth of the world's population. That remarkable achievement was not in anyone's 10-year plan.

Does Kelly overstate the historic significance of the Web? I doubt it, as breathless as his account may seem. I love this essay even though he gets the number of books published last year wrong (using the 2003, rather than the 2004 Bowker figures), and seems to swipe the notion of, if not the term, authorgeddon without attribution. He affirms the fundamental strengths of the Web--its unpredictability and democracy and growth--and reminds us of the ways in which it dwarfs all previous mediums in its virtues and its potential.

Women (writers) on top

Women rewrite gender balance of bestseller lists
Guardian Unlimited, UK - 13 hours ago
The Da Vinci Code author Dan Brown bestrides today's international book bestseller lists like a colossus - but he and other giant-selling male authors are ...

Bestsellers Are a Woman's World, Baby
Book Standard, NY - Jul 19, 2005
Male writers may soon become obsolete, according to a new study by POD publisher lulu.com. After conducting a study of the bestselling ...
Word is, women writers are killing off the top men
Sydney Morning Herald (subscription), Australia - 2 hours ago
By John Ezard. The Da Vinci Code's Dan Brown, bestrides today's bestseller lists like a colossus, but he and other best-selling male ...

 People love statistics, don't they?

More flattering, however, are the brief Lulu mentions earned on two of the most esteemed bookblogs, Beatrice and The Elegant Variation.

[And these late additions: a mention in Book Buzz from the Atlanta Journal-Constitution, and a sardonic treatment from the folks at MediaBistro's GalleyCat.]

[Late, late additions include a mention in the Times of London and, although there is no link available, an interview with Bob Young on CNN International:

A write-on website for authors
The Sunday Times, UK - Jul 23, 2005
Lulu is the latest venture of Bob Young, the Canadian entrepreneur who founded Red Hat, the Linux software company that has mounted a serious challenge to ...

DIY publishing puts authors in control
Freelance UK, UK - Jul 26, 2005
... The idea behind the online publishing website is the brainchild of Red Hat founder, Bob Young, the Canadian entrepreneur who set up the Linux software company ...

WHAT’S IN A DAME : The hand that rocks best-seller lists rules
Arkansas Democrat-Gazette (subscription), AR - Jul 26, 2005
... take such similar disguise measures in the future if buying trends continue and female authors begin outselling their male colleagues, says Bob Young, Lulu’s ...

Women Writers Double Their Share Of Bestsellers
Managing Information, UK - Jul 26, 2005
... “Once”, says Bob Young, CEO of Lulu, “women writers took on male pen names, like George Eliot, whose real name was Mary Ann Evans. ...]

Notes from an aspiring physicist

Lulu storefront of the day for Tuesday, July 5, 2005: Special Relativity from the Ground Up, by high school student and aspiring physicist Patrick Julius. The book is Patrick's stab at a layman's explanation of Einstein's theory of special relativity. The Associated Press wrote up the young man's ambitious effort in "Teen decodes Einstein in book on special relativity." How many kids can list a book on their college application? Impressive.

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