Forbes.com offers an interesting story on City of Heroes, a massively multiplayer Internet game that is apparently spreading like wildfire. Even I have run across the game, albeit at a party by way of listening to three late-twenty-something males obsessively poring over the details their superhero characters.
This story caught my attention for two reasons: first, because its developer originally planned to self-publish the game and sell it to a larger publisher. It just so happens (you heard it here first) that Lulu is, shall we say, seriously looking into launching on demand software self publishing (icky phrase) as a content category. Stay tuned on that subject. The Forbes story also interested me because it mentions a company my good friend Catherine works for, Second Life, in the sidebar. Catherine told me that at one point Second Life hosted a virtual book signing by Cory Doctorow, which piqued my interest quite a bit. I lack any real understanding of how the game works, but it appears that the characters create quite a bit of content on their own and it crossed my mind that there might be someway they could publish and sell that content via Lulu.